Custom merch for Brand-Led businesses
A creative studio making bespoke merchandise for hospitality, corporate, and creative brands that value connection.
“HUM”
From Latin Humus
Meaning earth and ground
At HUM. studio, we ground your brand story in tangible products that build real connection.
From concept to delivery
South Island, NZ
Wolf Coffee Roasters
Merch is personal to a brand
HUM. Concept partners with hospitality businesses, marketing people, and corporate teams to deliver end-to-end merch projects. From concept to delivery.
Your story
Your community
Your brand identity
Are the foundation that we work from.
We see merch is an extension and reflection your brand.
We see it and value it.
Every project is developed through a brand-led process
The most authentic marketing comes from heart and intention to connect.
Our purpose is to support you and this intention, with good solid merch.
Collaborate with integrity and a whole lot of heart
Integrity
Commitment
Heart-led Service
We are not only your suppliers for merch and products, we are committed to serve you and look after every project that we partner with.
Alt Rd Wines
St Remio
That’s Whyld Coffee
How can HUM be your trusted partner?
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Hospitality
Extend connection beyond venue
We are your creative partner:
Creative direction
Product concepts
Packaging
Product photography
End-to-end delivery
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Event & Corporate Teams
You are looking to build relationships
We take care of the back end:
Merch kit development
Product concepts
Supplier communication
Packaging
Logistics & management
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E-Commerce & Retailers
You are building the product line
You design, we execute:
Product sourcing & development
Sampling & Testing
Leadtime management
Packaging
Logistics and 3PL solutions
Hi - welcome to my studio
I hold this space for businesses to create impactful merch and build authentic relationships.
We look into the inner landscape of your brand and design products that carry meaning for you and your people.
HUM. Concept is more than my work - it’s an extension of who I am.
I lead with creativity and intuition to connect with the soul of your brand, while staying grounded to support you and deliver projects with integrity.
The work we do here is beyond the tangibles, and becomes personal.
Christine Fan
Founder
Trusted By
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![A tan, textured sofa with a round, striped pillow and a dark green St. Rose shopping bag on it, with sunlight streaming in.]()
Retail Merch
Extend your brand story
An addition to your hospitality services, your branded merch is the extension to your brand, from apparel and accessories to lifestyle goods that create connection with your customers. -
![A row of colorful, matte-finish reusable water bottles in navy blue, off-white, light blue, yellow, pink, and red, arranged on a white surface at a market or exhibition. In the background, a large sign reads "Co-Brand" and "Customize Our Product."]()
Events & Promotional
Merch to impact
Engaging event merch and corporate products that leave a lasting impression — perfect for launches, conferences, festivals, and activations. -
![Digital illustration of two socks, one red and one green, each with a label that says SOL at the top and the word OTWAY along the side, on a light beige background.]()
Creative Direction
End-to-end product development service
From concept design, material sourcing, and prototyping to bespoke features that set your brand apart.
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![Back view of a person with brown hair wearing a gray corduroy baseball cap, with the brand name 'HUMAN.' embroidered on the back.]()
Staff Engagement
Bring your team together
Thoughtful branded merchandise designed to strengthen company culture, reward staff, and build authentic client connections through intentional gifting.
Customisation Process
We invite you to share this journey with HUM.
Bringing meaning, presence, and connections to the tangibles.
Share your ideas and vision - Christine would love to chat with you!