Custom merch for Brand-Led businesses

A creative studio making bespoke merchandise for hospitality, corporate, and creative brands that value connection.

Branded tote bag – St Rose Café customised merch production
Custom brown shade socks — personalised merchandise for creative product design and branding
Hand holding a cream-colored mug with the words 'WOLF coffee roasters' printed in blue and black, against a plain background.
Thieves Coffee washed cap – customised merch for cafes and retail gifting
Custom café merchandise – St Rose ceramic mug for branded retail
Back view of customised shirt with 'Create and Connect' print – bespoke printing and embroidery for branded merchandise.
Close-up of a green tote bag with a small zippered pocket, a white label featuring black text, and a circular logo with a red heart and the words 'PURPOSE. COFFEE. WITH LOVE.' Inside the bag is a magazine or brochure with large white and red text.
Black custom beanie with ‘Roasted’ text — personalised headwear for branded merchandise.
A yellow corduroy bucket hat being held up outdoors against a cloudy sky and dark leafy trees.
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“HUM”


From Latin Humus

Meaning earth and ground

At HUM. studio, we ground your brand story in tangible products that build real connection.

From concept to delivery

South Island, NZ

Exterior of Wolf Coffee Roasters shop with a sign on the building, a person sitting outside reading, and another person standing nearby.
A hand holding a coffee mug with the logo 'WOLF COFFEE ROASTERS' against a beige background.
Two to-go coffee cups with black lids and Wolf Coffee Roasters branding on a beige tablecloth.

Wolf Coffee Roasters


Merch is personal to a brand

HUM. Concept partners with hospitality businesses, marketing people, and corporate teams to deliver end-to-end merch projects. From concept to delivery.

Your story

Your community

Your brand identity

Are the foundation that we work from.

We see merch is an extension and reflection your brand.

We see it and value it.

Every project is developed through a brand-led process

The most authentic marketing comes from heart and intention to connect.

Our purpose is to support you and this intention, with good solid merch.


Collaborate with integrity and a whole lot of heart

Integrity

Commitment

Heart-led Service

We are not only your suppliers for merch and products, we are committed to serve you and look after every project that we partner with.

Alt Rd Wines

St Remio

Close-up of a green fabric bag with a small zippered pocket and a circular logo featuring a red heart and the text 'COFFEE WITH PURPOSE' printed around it.
Close-up of a green knit sock with a small white tag labeled 'ALT RD' and a drawing of two clinking champagne glasses. A camping boot and a black bag are in the background on a rocky surface.
A ceramic coffee mug with a humorous quote on a wooden surface in a kitchen setting.
More Projects

That’s Whyld Coffee

How can HUM be your trusted partner?

  • A beige t-shirt with embroidered text 'ALT RE' positioned on a surface. Next to the shirt are three pairs of textile socks in brown, white, and beige, each labeled with a black letter 'A' or 'L'.

    Hospitality

    Extend connection beyond venue

    We are your creative partner:

    Creative direction

    Product concepts

    Packaging

    Product photography

    End-to-end delivery

  • Event & Corporate gifting

    Event & Corporate Teams

    You are looking to build relationships

    We take care of the back end:

    Merch kit development

    Product concepts

    Supplier communication

    Packaging

    Logistics & management

  • Person holds fabric swatch book with various colored fabric samples, including pink, green, blue, brown, red, and tan, on a table.

    E-Commerce & Retailers

    You are building the product line

    You design, we execute:

    Product sourcing & development

    Sampling & Testing

    Leadtime management

    Packaging

    Logistics and 3PL solutions

Hi - welcome to my studio

Meet Hum. Concept’s CEO, leading custom product design, corporate promotional products, and branded merchandise in Geelong.

I hold this space for businesses to create impactful merch and build authentic relationships.

We look into the inner landscape of your brand and design products that carry meaning for you and your people.

HUM. Concept is more than my work - it’s an extension of who I am.

I lead with creativity and intuition to connect with the soul of your brand, while staying grounded to support you and deliver projects with integrity.

The work we do here is beyond the tangibles, and becomes personal.

Christine Fan
Founder

Work with Me

Trusted By

Logo for Annie's Proudvore, established 2004, on a dark green background.
Black background with white text reading 'ST REMIO' in large letters.
Stylized text reading "Tully's" with green fill, brown shadow, and white outline on a black background.
Logo for Surfcoast Wholefoods with green text on a light gray background.
Logo of White Horse Coffee featuring a stylized outline of a horse and the text 'White Horse Coffee'.
A black rectangular sign with the words 'PRANA CHAI' in large letters, and below it in smaller text, '(ONLY THE GOOD STUFF)'.
The word 'Thieves' with a circular stamp that reads 'Official Thieves' Trading Post' around it.
Logo for Wolf Coffee Roasters featuring the word 'WOLF' with 'COFFEE ROASTERS' underneath.
A circular logo with the text 'ST. ROSE' and 'EST. 2013' arranged around a diagonal line.
Logo for Ket Baker featuring a stylized illustration of a woman in glasses flexing her bicep, with a shrimp, wheat, and whisk on her arm, and the tagline "Wildly Nourishing."
Logo with a large letter 'A' and a banner-like wave underneath, featuring a circular badge with two clinking wine glasses and text 'Made for your moments' and 'Alert'.
A logo for Harvests of Hope Thrift featuring colorful pumpkins, grapes, and other fruits and vegetables inside a red circle with the text "Harvests of Hope Thrift" and the date "3-28-23"
Logo for 4 Cousins Supermercato with a dark green background and white text.
Logo for Trader & Co featuring green text on black background. The text reads "Trader & Co" with a tagline "Wholesome Food | Specialty Coffee | Great Community" underneath.
Logo for Truth Pilates in orange text.
  • A tan, textured sofa with a round, striped pillow and a dark green St. Rose shopping bag on it, with sunlight streaming in.

    Retail Merch

    Extend your brand story

    An addition to your hospitality services, your branded merch is the extension to your brand, from apparel and accessories to lifestyle goods that create connection with your customers.

  • A row of colorful, matte-finish reusable water bottles in navy blue, off-white, light blue, yellow, pink, and red, arranged on a white surface at a market or exhibition. In the background, a large sign reads "Co-Brand" and "Customize Our Product."

    Events & Promotional

    Merch to impact

    Engaging event merch and corporate products that leave a lasting impression — perfect for launches, conferences, festivals, and activations.

  • Digital illustration of two socks, one red and one green, each with a label that says SOL at the top and the word OTWAY along the side, on a light beige background.

    Creative Direction

    End-to-end product development service

    From concept design, material sourcing, and prototyping to bespoke features that set your brand apart.

  • Back view of a person with brown hair wearing a gray corduroy baseball cap, with the brand name 'HUMAN.' embroidered on the back.

    Staff Engagement

    Bring your team together

    Thoughtful branded merchandise designed to strengthen company culture, reward staff, and build authentic client connections through intentional gifting.

Customisation Process

Custom merchandise process — from vision, merch concepts, fabric selection, and mockups to sampling, production, and delivery.
Our Services
Person selecting a hair color sample from a color swatch book

We invite you to share this journey with HUM.

Bringing meaning, presence, and connections to the tangibles.

Share your ideas and vision - Christine would love to chat with you!

“Thank you - Christine. I thoroughly enjoyed working with you to create this identity for the business and your professionalism and going the extra distance has been unmeasured. ”

— Adam, Greenslope QLD