Creative Merch & Product Studio

Merch that tells your story and builds authentic connections

Branded tote bag – St Rose Café customised merch production
Custom brown shade socks — personalised merchandise for creative product design and branding
Tutti Pilates branded cap – customised merch for retail
Thieves Coffee washed cap – customised merch for cafes and retail gifting
Custom café merchandise – St Rose ceramic mug for branded retail
Back view of customised shirt with 'Create and Connect' print – bespoke printing and embroidery for branded merchandise.
Tutti Pilates branded T-shirt front – customised merch for retail
Black custom beanie with ‘Roasted’ text — personalised headwear for branded merchandise.
Girl wearing beige round cap — customised headwear for branded merchandise collections.

End-to-end merch design & product development services

“HUM”


From Latin Humus

Meaning earth and ground

At HUM. studio, we ground your brand story in tangible products that build real connection.

From concept to delivery

How can HUM be your trusted partner?

  • A beige t-shirt with embroidered text 'ALT RE' positioned on a surface. Next to the shirt are three pairs of textile socks in brown, white, and beige, each labeled with a black letter 'A' or 'L'.

    Hospitality & Brands

    Merch as an extension of your brand story

    We are your creative partner:

    Creative direction

    Product concepts

    Packaging

    Product photography

    End-to-end delivery

  • Event & Corporate gifting

    Event & Corporate Teams

    You are looking to build relationships

    We take care of the back end:

    Merch kit development

    Product concepts

    Supplier communication

    Packaging

    Logistics & management

  • Person holds fabric swatch book with various colored fabric samples, including pink, green, blue, brown, red, and tan, on a table.

    E-Commerce & Retailers

    You are building the product line

    You design, we execute:

    Product sourcing & development

    Sampling & Testing

    Leadtime management

    Packaging

    Logistics and 3PL solutions

Hi - welcome to my studio

Meet Hum. Concept’s CEO, leading custom product design, corporate promotional products, and branded merchandise in Geelong.

I hold this space for businesses to create impactful merch and build authentic relationships.

We look into the inner landscape of your brand and design products that carry meaning for you and your people.

HUM. Concept is more than my work - it’s an extension of who I am.

I lead with creativity and intuition to connect with the soul of your brand, while staying grounded to support you and deliver projects with integrity.

The work we do here is beyond the tangibles, and becomes personal.

Christine Fan
Founder

Trusted By

Customisation Process

Custom merchandise process — from vision, merch concepts, fabric selection, and mockups to sampling, production, and delivery.
Person selecting a hair color sample from a color swatch book

We invite you to share this journey with HUM.

Bringing meaning, presence, and connections to the tangibles.

Share your ideas and vision - Christine would love to chat with you!

“Thank you - Christine. I thoroughly enjoyed working with you to create this identity for the business and your professionalism and going the extra distance has been unmeasured. ”

— Adam, Greenslope QLD