HUM. Journal

HUMAN | HUMILITY | HUM
This is a space where we reflect on the process and the brand foundation as we move through the surface representation and get into a deeper layer of meaning.
We also write about the stories of the people and businesses we collaborate.

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Open Haus Merch - A Launching Party For Melbourne's New York-Style Content Studio
Christine Fan
We are moving into an era that craves the face-to-face experience. Event is such a great experience for a brand, as it holds a rich human experience and  engagement.  Custom... Read more...
From custom merch studio to handmade glassware brand
Christine Fan
HUM. Concept was founded as a custom merch studio in 2025. This journey has shaped and evolved the brand positioning. Here is the update for you..   I have been... Read more...