HUM. Journal

HUMAN | HUMILITY | HUM
This is a space where we reflect on the process and the brand foundation as we move through the surface representation and get into a deeper layer of meaning.
We also write about the stories of the people and businesses we collaborate.

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From Soil to Cup: What Regenerative Farming Taught Me About Wellbeing
From Soil to Cup: What Regenerative Farming Taught Me About Wellbeing
Christine Fan
What five months of regenerative farming taught HUM's founder about wellbeing, healthy soil and turning a daily cup into a mindful ritual. Read more...
Our Recent Projects | Spring 2026 | Custom glass mugs for cafes
Our Recent Projects | Spring 2026 | Custom glass mugs for cafes
Christine Fan
We are coming out of winter and moving into the warmer season. I hope you have been well and feeling ready for things to pick up in next few months.... Read more...
Open Haus Merch - A Launching Party For Melbourne's New York-Style Content Studio
Open Haus Merch - A Launching Party For Melbourne's New York-Style Content Studio
Christine Fan
We are moving into an era that craves the face-to-face experience. Event is such a great experience for a brand, as it holds a rich human experience and  engagement.  Custom... Read more...
From custom merch studio to handmade glassware brand
From custom merch studio to handmade glassware brand
Christine Fan
HUM. Concept was founded as a custom merch studio in 2025. This journey has shaped and evolved the brand positioning. Here is the update for you..   I have been... Read more...